About

Brand Style Guide

This brand style guide was created in 2024, in collaboration with Leafer Circular Design, to showcase the professional image of the Department of Public Health at National Cheng Kung University.

Brand Logos

This logo combines key Chinese characters in NCKU PH’s name. The dark blue lines follow the shape of ‘公’ (fair, public), and also form the first version of ‘衛’ (protect, health), an image of encircling and protection. At its center, an ‘H’ made of two dots and a curved line symbolize people and health. This logo also comes in an English-first version, conveying NCKU PH’s proficiency in integrating diverse strategies for equitable healthcare. It also implies NCKU PH’s strength in identifying and resolving core issues.

Primary Logo
A. Primary Logo
Support Logo
B. Support Logo
Primary Logo

Equity Driven

Transformation of the character shape of ‘公’ (fair, public)
Primary Logo

Protect, Uphold

The encircling imagery of the character ‘衛’ (protect, health)
Primary Logo

Healthy Together

An ‘H’ for health is made of two people together
Primary Logo

From Issue to Solution

A ‘P’ styled like a ‘?’ represents issue-driven solution resolving

Brand Colors

Turquoise is rare in nature. Yet when it does occur, it’s the blending of sea and sky, the intersection of waves and sand, in the bands of an aurora. It embodies the intangible essence of transformation and integration. Like a clear lake, it also conveys a sense of cleanliness and hygiene. NCKU PH Turquoise is paired with solid blues and browns, creating a professional image with a spirit of innovation and diversity. In use, emphasis is made with NCKU PH Turquoise, with the support colors on secondary elements making the accent color even more prominent.
  • For digital use (on screens and in media): use hex code (#000000) or RGB.
  • For physical objects (like on paper or products): use CMYK or compare with the Pantone code.

NCKU PH Turquoise

#6edbbb

RGB (110, 219, 187)

CMYK (50, 0, 39, 0)

Pantone 3375 C / 572 U

Navy

#1f2c4e

RGB (31, 44, 78)

CMYK (95, 91, 53, 27)

Pantone 2767 C / 540 U

Copper

#98671d

RGB (152, 103, 29)

CMYK (47, 63, 100, 7)

Pantone 1395 C / 131 U

Brand Pattern

This pattern was made to reinforces NCKU PH’s people-first approach. It uses multiple colors and faces to express the the spirit of cross-disciplinary and multicultural inclusivity. The main identity logo features a structured, abstract design. This pattern application is light and lively which can effectively soften the visual effect, creating a harmonious brand image. With the addition of an undergraduate program, this simple and direct pattern in the brand system will help appeal to young students and deepen recognition.

Brand Typography

This font is used for Chinese headers, body, and normal everyday use.
This font is used for English headers, body, and normal everyday use.

Brand Application

If needed, please contact the Department Admin Office.
If needed, please contact the Department Admin Office.